Back in June, I wrote about Grey New York signing a deal with the NFL to create a new brand initiative and marketing campaign for the NFL, now the results of that work are starting to come out.
Grey New York has come up with a 'moments of truth" campaign that will be carried out in several 30-second spots made that will be filmed in a real slow motion feel. The commercials will have the tagline "If you want the N.F.L., go to the N.F.L.”
To depict these moments, most of the six 30-second TV spots created so far by Grey New York — there will be about 12 by the end of the coming football season — feature N.F.L. players strikingly filmed in action in extreme slow motion by the Phantom HD, previously used for Animal Planet wildlife film. The players include Jeff Reed of the Pittsburgh Steelers, last year’s Super Bowl winner, kicking the ball, and Adrian Peterson, a running back for the Minnesota Vikings, running a 40-yard dash, as he would in training camp. - Source: NY Times
I'll post some of the commercials as they become available but right now I'm picturing something similar to the look and feel of the Where amazing happens commercials that the NBA ran during the playoffs.
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