Back in January the NBA reversed their stance that was originally set back in 1991 that prohibited courtside advertising of spirits and hard liquor. The main reason behind lifting the restrictive ban now is to allow NBA clubs to find new streams of advertising revenue during this economic downturn that has seen numerous companies decrease or eliminate their sports advertising budgets.
The defneding champion LA Lakers are one club that has taken advantage of the ability to work in conjunction with hard liquor companies. The Lakers recently signed a deal with 1800 Tequila, a brand distributed by Proximo Spirits, which will see the tequila brand advertised throughout the Staples Centre in areas visible to fans at game and watching at home via TV broadcast.
Why tequila you ask?
According to research conducted by 1800 Tequila, Lakers basketball fans drink tequila more than other liquors. Therefore, Elwyn Gladstone, vp of marketing at Proximo Spirits said, the company forged a partnership with the basketball team to better reach that demographic. - Source: Brandweek
The defneding champion LA Lakers are one club that has taken advantage of the ability to work in conjunction with hard liquor companies. The Lakers recently signed a deal with 1800 Tequila, a brand distributed by Proximo Spirits, which will see the tequila brand advertised throughout the Staples Centre in areas visible to fans at game and watching at home via TV broadcast.
Why tequila you ask?
According to research conducted by 1800 Tequila, Lakers basketball fans drink tequila more than other liquors. Therefore, Elwyn Gladstone, vp of marketing at Proximo Spirits said, the company forged a partnership with the basketball team to better reach that demographic. - Source: Brandweek
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