Tuesday, August 11, 2009

The Patrick Kane Incident


By now you've probably already heard about Chicago Blackhawks' superstar Patrick Kane and his run-in with the law in his hometown of Buffalo. According to reports Kane and his cousin assaulted a Buffalo cab driver after the driver wasn't able to produce the proper change when handed $15 for a $13.80 cab fee. By all accounts this ugly incident looks like it will be settled out of court and swept under the rug as best as it can for one of the league's brightest stars.

Where the Kane case gets interesting is the impact it may have on his marketability. Kane has already been chosen by EA Sports to be the cover boy of their September video game release of NHL 2010. No word yet if EA Sports will backtrack on their decision of naming Kane as the cover boy.

There is precedent for EA Sports changing the cover because of the actions of players in the off-season. Joe Thornton was the original choice for NHL 2004 before assault charges were brought against him. To replace Thornton EA chose Dany Heatley and shortly there after he killed his teammate Dany Snyder in a car accident, which led to Heatley being dumped off the cover and Joe Sakic taking his place.

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