Thursday, August 20, 2009

UFC Counter-Programming


When Strikeforce signed free agent heavyweight and arguably the MMA world's best pound-for-pound fighter Fedor Emelianenko they instantly became an enemy of Dana White and the UFC. Prior to the signing of Fedor, Strikeforce was able to operate and carve out their own little piece of the MMA world without the wrath of the UFC, which was an impressive feat. The days of not being in the crosshairs of the UFC are over for Strikeforce.

During Strikeforce's PPV last Saturday which was headlined by Gina Carano's loss to Cyborg Santos, the UFC re-ran their extravaganza UFC 100 event on Spike TV at the same time, free of charge of course.

The UFC has a history of not responding warmly to direct competition. When the now defunct Affliction fight promotion put on their first PPV event the UFC ran counter-programming free on Spike TV, alive event which featured Anderson Silva's first foray in the 205 weight class.

It's rumoured that Fedor's first fight in Strikeforce will be in November, keep an eye on what sort of counter-programming UFC decides to run that night.

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