From offering free tickets to fans with a driver's license, to falsely guaranteeing a playoff berth which led to more free tix, to deploying the services of Drew Rosenhaus, the Florida Panthers' marketing and promotional groups have plenty busy over the last few months of trying to find new ways to attract fans to a franchise that sorely needs them.The latest promo from Sunrise is the the 'Panthers Locker Room 'season ticket option, which essentially sees fans appointed to a specific Panthers player's section for the season and over the course of the season they'll be chances to meet and interact with said player. The season ticket promo works out to be $35 per game for lower bowl seats.
The 1,100 seats in sections 105 to 114, rows 18 to 28, are being divided into segments that will be named for five to seven Panthers players, who will hold autograph sessions and skating clinics for fans in their areas. Those seat holders will also get their section namesake's merchandise and birthday and holiday e-mail messages from him. The sections are being decorated to look like the inside of a team locker room. - Source: South Florida Sun-Sentinel
In the age of Twitter and athletes becoming more accessible to fans you have to hand it to the Panthers for offering up such a unique and aggressive season ticket option. It's pretty cool for fans to skate with a player, have personalized messages from that player and meet them over the year.
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