His on-field debut in purple garbs may have been a dud but the impact of Brett Favre's signing with the Minnesota Vikings has been an absolute financial success off the field. According to reports the Vikes sold 3,200 season tickets in a 24-hour period after Favre's signing. In less than a week they've sold about 11,000 individual game tickets.
Steve LaCroix, Vikings Chief Marketing Officer is already predicting big sales figures on the merchandise side business as well:
LaCroix said that more than 200,000 people bought Favre's Jets jersey last year, and the demand for the Vikings version figures to be even higher. "He was right up there at the top of jersey sales and so we're ready." - Source: AP
Steve LaCroix, Vikings Chief Marketing Officer is already predicting big sales figures on the merchandise side business as well:
LaCroix said that more than 200,000 people bought Favre's Jets jersey last year, and the demand for the Vikings version figures to be even higher. "He was right up there at the top of jersey sales and so we're ready." - Source: AP
No comments:
Post a Comment