The NFL is already a beast in all aspects of its business from ticket sales, merchandise, to TV ratings and revenue. Now the NFL is looking at creating a new branding initiative and unifying its marketing efforts behind Grey New York - the NYC-based office of the Grey Group.To be honest despite the NFL's meteoric popularity I can't recall a defining league-wide campaign on par with say the NBA's 'Amazing' campaign. It will be interesting to see what Grey comes up with for the NFL.
No comments:
Post a Comment