With the struggles in the economy and the ever shrinking disposable income of sports fans, some NHL and NBA clubs are picking up on trends like fans sharing season tickets and now they're looking to help facilitate the process and learn more from their fans.
The NBA's New York Knicks and Chicago Bulls, and the NHL's Dallas Stars, Philadelphia Flyers and Ottawa Senators will all be using and offering SplitSeasonTickets services to their fans moving forward.
"For years, season ticketholders have shared seats with other fans while the team would know very little, if anything, about these share-partners," said Dan DeMato, President of FutureTix. "SplitSeasonTickets functionality fills that void by helping season ticketholders replace lost share-partners and distribute their game tickets efficiently, while providing sports organizations a wealth of data about these partners, all resulting in a greater renewal retention rate."
In addition to the customer-facing services, SplitSeasonTickets' reporting tools give teams direct and real-time access to rich partner-sharing data, providing instant access to the identities of share-partners as well as the specific preferences of teams' season ticketholders. - Source: PR Newswire
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