You know, if I just kept the first four words of the title of this posting it would still be groundbreaking news on it's own...I kid, I kid. Seriously though the WNBA's Phoenix Mercury became the first club in the league to sell sponsorship space on the front of their jerseys a la soccer clubs around the world.
"Under the three-year deal with LifeLock announced Monday, the identity theft protection company's name will replace the "Phoenix" and "Mercury" across the road and home uniforms, respectively. The team's logo will appear above the "LifeLock" on the left side.
The Mercury are the first team to finalize an agreement under the league's new initiative aimed at increasing revenue and marketing opportunities. WNBA president Donna Orender expects more teams to reach similar deals." - Source: ESPN.com
With huge downturn in the economy that's seeing more and more major title sponsors either pull back on their spending or remove it all together, initiatives like the WNBA's to allows sponsors increased visibility and impact in their advertising/branding dollars will continue to become more prevalent.
"Under the three-year deal with LifeLock announced Monday, the identity theft protection company's name will replace the "Phoenix" and "Mercury" across the road and home uniforms, respectively. The team's logo will appear above the "LifeLock" on the left side.
The Mercury are the first team to finalize an agreement under the league's new initiative aimed at increasing revenue and marketing opportunities. WNBA president Donna Orender expects more teams to reach similar deals." - Source: ESPN.com
With huge downturn in the economy that's seeing more and more major title sponsors either pull back on their spending or remove it all together, initiatives like the WNBA's to allows sponsors increased visibility and impact in their advertising/branding dollars will continue to become more prevalent.
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