The Oakland Raiders have struck up an interesting sponsorship deal with an Asian airline that doesn't even fly to the US. Malaysian-based AirAsia already has a plane adorned with the Raiders' colours, logo, wordmark and images of several players. Perhaps ironically the plane is named 'Xcellence'.
The make of the AirAsia Raiders plane is an Airbus A430. With the two recent and tragic AirBus crashes and calls for Airbus' to be possibly grounded for long-range flights you have to wonder how smart this partnership is for the Oakland Raiders? It's a very sensitive and tragic story, hardly something you want your brand associated with at this time.
The make of the AirAsia Raiders plane is an Airbus A430. With the two recent and tragic AirBus crashes and calls for Airbus' to be possibly grounded for long-range flights you have to wonder how smart this partnership is for the Oakland Raiders? It's a very sensitive and tragic story, hardly something you want your brand associated with at this time.
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