Despite not getting the marquee Finals matchup it was pining for the NBA has enjoyed great viewership numbers throughout the postseason. Highlights thus far include netting the largest ever cable TV audience for a post-season game (10.1 million viewers: Cavs-Magic Game 4 on TNT) and the largest ever audience for a basketball game on ESPN (Lakers-Nuggets Game 4)
Nielsen's research group has done a nice in laying out the average viewership numbers by series. Nielsen speculates that one reason for the great viewership numbers directly coincides with the NBA's brilliant "Where Amazing Happens".
I personally believe that the great post-season numbers are a result of the marquee players that have been involved in the latter rounds: LeBron, Kobe, Carmelo, Dwight Howard.
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