Sunday, May 31, 2009

Most Valuable Puppets

In 1992 Reebok launched the infamous "Dan & Dave" ad campaign that centered around Olympic decathlete rivals Dan O'Brien and Dave Johnson that was built up for months of hype leading up to the Barcelona Games and ultimately suffered an epic fail. The one small problem that Reebok didn't foresee was Dan O'Brien failing to qualify for the Olympics.

Nike launched a "Most Valuable Puppets" campaign at the start of the NBA playoffs. The ads are a hilarious send-up of LeBron James and Kobe Bryant in puppet form a la Crank Yankers. The only problem is that Nike was banking on LeBron's Cavaliers and Kobe's Lakers meeting up in the NBA Finals. The Lakers held up their end of the bargain but the Cleveland LeBron's got upset in the Eastern Conference finals by the Orlando Magic. Nike's gambling faux pas isn't on Reebok's level but it's still got to sting for the Swooshers in Oregon.

Just in case these ads are taken off the air, enjoy what was a fun ad campaign.

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