The first step in LeBron's quest to become a billionaire

A few years ago LeBron James let everyone in on a goal he has set for himself: he wants to become the world's first billionaire athlete. It's good to have goals but I gotta think having a better than just adequate supporting cast in Cleveland is priority goal No.1 right now.

In any case, LBJ's long-term financial quest goal has been made a little more possible as a result of a slight ownership change that was made with the Cavaliers earlier this month. According to reports, a Chinese investment group has bought an ownership in the Cavs and their arena.

The partnership with a Chinese group would obviously give more marketing opportunities for LeBron in Asia. Asia is a huge gateway for any athlete looking for global marketing success with the establishment of a strong image and brand (i.e David Beckham, Michael Jordan)

Was this simply a shrewd move on the Cavs part to sweeten the pot in enticing LeBron to stay with the team after 2010, when he can opt out of his current deal and become and free agent?

" There has been ongoing speculation that James will leave Cleveland to play in a larger market like New York or Los Angeles because of the vast business opportunities. But James -- and his corporate sponsors like Nike -- have broader goals and may be able to attain them by tapping into China's colossal consumer marketplace without him ever leaving Cleveland." - Source: ESPN.com (AP)