On Wednesday Manchester United and Barcelona, two of the world's most prestigious football clubs will face off in the UEFA Champions League Final.The results of a study commissioned by Champions League sponsor Mastercard that examines the financial windfall that the top European football club competition brings in was released late last year, the results of which are interesting.
According to the study each club on average draws €38.45million for reaching the knockout stage (Final 16) of the Champions League. Appropriately, the study speculates on the potential earnings of super clubs like Man U and Barcelona, who coincidentally just happen to be our finalists this year:
"For sides with the largest fan bases, such as Manchester United FC and FC Barcelona, the figure rises to €46.14million. The study also suggests the team which wins the final could make up to €110.35million in the process."
The breakdown of UEFA prize money is as follows:
"UEFA awards €3million to each team that qualifies for the UEFA Champions League, plus €2.4million for participating in the Group stage. A Group stage win was worth €600,000 per game, or €300,000 for a draw. Reaching the first knockout phase has netted an instant €2.2million prize payment. A side qualifying for the knockout phase will secure on average €9.4million in UEFA prize monies.
In total, UEFA prize money adds €2.5 million for each quarter-finalist, €3 million for each semi-finalist, €4 million for the runners-up and €7 million for the winners. According to the MasterCard study, the side that wins UEFA Champions League trophy in 2009 could earn up to a total of €21.9million in prize money, an expected €9.5million market pool payment, €19.95million in ticket revenues, €14million in commercial and marketing revenues, €15 million in increased squad value, and up to €30million in other premiums associated with progression to the Final and victory, including bonus payments linked to sponsorship."
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