By signing an endorsement deal with sports drink maker, Gatorade earlier this month UFC middleweight champion Georges St.Pierre (GSP) just gives further proof to the argument that Mixed Martial Arts and particularly Ultimate Fighting Championship (UFC) is becoming mainstream.A few years ago this would have seemed like a big risk for a company like Gatorade to align themselves with a sport that isn't legislated in all U.S. states and Canadian provinces. But now seeing someone like the charismatic GSP aligned with the likes of other Gatorade spokesmen such as Peyton Manning, Kevin Garnett, Sidney Crosby and Derek Jeter doesn't seem so out of place.
No comments:
Post a Comment