It wasn't until I watched Dwyane Wade's now classic 48-point MVP-calibre performance last week against the Chicago Bulls that I picked up on the NBA's Noche Latina program which embraces the league's Latin American and Hispanic fan bases. Wade and his Miami Heat were sporting "El Heat" jerseys - the team nickname that Miami's Hispanic fan base has for the team.
The Heat are just one of eight teams participating in the program along with LA Lakers (Los Lakers), San Antonio Spurs (Los Spurs), Chicago Bulls (Los Bulls), Phoenix Suns (Los Suns), Dallas Mavericks (Los Mavs), New York Knicks (Nueva York), and the Houston Rockets (Los Rockets). Each of these teams will be donning their Latino-inspired jerseys during select games in the month on March.
Pics of all the "Latin Nights" jerseys, as the NBA calls them can be seen here: http://store.nba.com/family/index.jsp?categoryId=3499105&ab=HP_CSPOT_LATINNIGHTS
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