How to sell tickets if you're a non-playoff team

I've already touched on the ticket selling struggles of the Ottawa Senators this season a couple of times. This normally thriving franchise has run into difficulties selling tickets for a team that will miss out on the playoffs for the first time in over a decade.

Just take a look at the prices that the team is charging with a promo code for an upcoming Thursday game against the Edmonton Oilers. It's shocking to see one of the Canadian franchises discount their prices so drastically. To put it in perspective the club seats usually go for about $200.00. Yeesh!