Ok, even though this relationship was struck up nearly a year ago, the unintentional comedy of a vitamin brand aligning themselves with Major League Baseball (MLB) is too great to pass up. According to the release, One a Day Vitamins are the official Multivitmain of Major League Baseball." It's a four-year sponsorship arrangement. You can bet this will be taught in Marketing 101 classes as an example about the dangers of aligning yourself with the wrong sponsor, for instance a league that's shrouded in performance enhancing drugs, rampant steroid usage, scandals and cover-ups.
You have to love this priceless quote from an MLB exec: "Major League Baseball is committed to issues of health and wellness and One A Day is an ideal partner to help further our efforts."
I'm surprised that A-Rod didn't initially claim that he was just taking these officially-endorsed multivtimains.
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