A Sports Business Blog that examines all aspects that go into "selling the game" such as marketing, advertising, sponsorship, attendance, tv ratings, and merchandise sales
Monday, March 16, 2009
NBA Amazing Campaign
The NBA has launched a new ad campaign for the upcoming playoffs, which start next month. Actually it's not so much of a new campaign as it is a spin on a successful one they launched last season. The campaign which will be using the tagline "Where Will Amazing Happen This Year?" features clips of playoff moments from select stars like LeBron, Dwyane Wade, Paul Pierce shot in black & white, and filmed in slow motion.
The commericals are beautiful and just awesome to take in.
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