If the Detroit Red Wings new playoff marketing campaign is any indication, the defending Stanley Cup Champion Wings are feeling pretty good about their chances again this year. Too bad the team's marketing group couldn't match the excellence the team displays on the ice.
The Wings are going with "The Beard is Back" as a playoff theme. I'm dead serious, that is their actual campaign. The Wings press release even includes an atrocious quote from Red Wings Senior Vice President of Business Affairs Steve Violetta, who said in response to the campaign, "Here we grow again!"
I know there's a lot of backlash against the Wings already because of their perennial perch as the NHL's top team but if you ever needed a reason to cheer against this team this spring, this facial hair marketing campaign should be the clincher.
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