Despite their poor record on the ice the Thrashers delivered a true highlight through their brilliant marketing during a recent appearance by Alex Ovechkin and the Washington Capitals.
During one of the stoppages the Thrashers ran a hilarious Public Service Announcement (PSA) about the dangers of hockey players doing bad commercials. Of course with Ovie in the building it was a wink in his direction about his atrocious local car commercial that has been making the rounds. You have to hand it to the Thrashers marketing group, this is brilliant.
Although I do have issue with the Thrashers not purchasing the actual website that they point people to in the PSA http://www.youcantact.com/; looks like they didn't think through the idea to it's end and as a result it was purchased by an individual who has it pointing to his own branding/marketing site.
Here's the PSA:
Here's some outtakes from Ovechkin's bad commercial:
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