There's already tremendous anticipation about the decision LeBron James faces in the summer of 2010 when he can hit the market as the NBA's most desirable free agent - a new ad campaign is smartly building of the intrigue with LBJ at the centre of it.
"Brace Yourself"has hit the web and is creating some viral buzz about LeBron's announcement. It definitely looks like a smart campaign just judging by the way it's getting people talking.
Spoiler Alert: The big reveal is that LeBron is taking up football with the Cleveland Browns as wide receiver. Note that the date on the commercial points right to Sunday's AFC and NFC championship games.
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