Back in December, the Globe & Mail had an interesting piece about NHL clubs relying on major discounts, freebies and packages to help stimulate ticket sales. In fact 17 out of the 30 clubs are reported to be using this practice to boost their attendance; perhaps most suprisingly is that the Ottawa Senators, a Canadian club has had to resort to the practice.
I know the Sens have had an atrocious season on the ice, so it's logical to think that the team would have trouble selling a struggling product, but the Sens' have been plagued with ticket selling problems from the very beginning of the season. Their season ticket base has dropped by 3,000 this year and they were already resorting to offering games at 50% off to two of their first four home games.
You would figure that the marketing geniuses that brought us this wouldn't need to discount their product, regardless of how poorly the team is performing.
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