"Preliminary data revealed 3.7 million viewers watched Canada take its fifth consecutive gold medal in a 5-1 victory over Sweden. The audience surpassed TSN's previous audience high of 3.5 million viewers for the gold medal game at the 2003 World Junior Championship in Halifax."Source: TSN.ca
To put into perspective how big TSN's ratings for the Gold Medal game were, consider that the CFL Grey Cup that aired on TSN in November only drew 2.4 million viewers and last year's Stanley Cup final between Detroit and Pittsburgh averaged 2.3 million viewers over on CBC.
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