Saturday, January 31, 2009

The Curious Case of Brandon Jennings


The New Yorks Times ran a great piece on hoops phenom Brandon Jennings and how his decision to spurn the NCAA in favour of playing pro basketball in Europe has worked out thus far.

If you're not familiar with Jennings story, he's a 19-year 6-2 Point Guard out of Compton who was the consensus top-rated high school guard prospect. He played his last year of High School ball with Oak Hill Academy - the same prep school that counts it's alumni like a who's who list of basketball stars - Carmelo Anthony, Kevin Durant, Michael Beasley, Rajon Rando, Josh Smith. He signed a letter of intent to play College ball with the Arizona Wildcats before opting out and signing with Lottomatica Virtus Roma - a pro team in Italy.

Jennings is making $1.2 million in salary and endorsements in Italy, if he had stayed in the NCAA that amount would have been reduced to zero.

So how's it working out for him?

“I’ve gotten paid on time once this year,” Jennings said in an e-mail message. “They treat me like I’m a little kid. They don’t see me as a man. If you get on a good team, you might not play a lot. Some nights you’ll play a lot; some nights you won’t play at all. That’s just how it is.”

Jennings does not resemble the pioneer some envisioned when he left for Europe as a dynamic player who could create his own shots and score 20 points or more a game. In Italy, he said, he has been stifled offensively. He is averaging 8 points a game.“My role is to play D and take open shots — that’s it,” he said. “And I’ve accepted that role.”He acknowledged that the journey had helped him mature, and he said the rigors of playing in Europe may benefit others.

Jennings is a trailblazer (I'm not referring to Portland). There's no track record of a North American basketball prospect choosing Europe over NCAA. Jennings' tale brings to mind hockey phenom John Tavares.

If you recall Tavares challenged and failed to be designated NHL entry draft eligible last year. Tavares missed the NHL's draft age cutoff by 5 days. When his attempts to jump to the NHL early failed, the discussion of Tavares opting to go play pro hockey in Europe got louder.

What would have been if Tavares opted to go the Brandon Jennings route?

Most watched Super Bowls

Where will Sunday's Pittsburgh Steelers - Arizona Cardinals Super Bowl match-up rank?

Based on the data this game should easily crack the Top-10 list. The popularity of the NFL is clearly trending upward, 5 of the top-10 most watched Super Bowl games have come in the last 6 years. Also, the Steelers are ratings winner with a huge fanbase across the U.S. If I were to guess I would say that the ratings will be at least on par with the 2006 Steelers-Seahawks game and most likely this game will slide into the Top-5.

According to Nielsen, here are the Top-10 most watched Super Bowls of all-time.

1. 2008 - Giants Vs. Patriots - 97,448,000 million viewers
2. 1996 - Cowboys vs. Steelers - 94,080,000
3. 2007 - Colts vs. Bears - 93,184,000
4. 1986 - Bears vs. Patriots - 92,570,000
5. 1993 - Cowboys vs. Bills - 90,990,000
6. 2006 - Steelers vs. Seahawks - 90,745,000
7. 1998 - Broncos vs. Packers - 90,000,000
8. 1994 - Cowboys vs. Bills - 90,000,000
9. 2004 - Patriots vs. Panthers - 89,795,000
10. 2003 - Buccaneers vs. Raiders - 88,637,000

Wednesday, January 28, 2009

Man U Shirts for Sale

"The troubled US insurer AIG will not be renewing its shirt sponsorship deal with Manchester United that expires in May 2010. AIG agreed to pay £14m-a-year for four years for the shirt sponsorship." - Source: BBC News

Call it a sign of the times, AIG as you'll remember was the recipient of a massive bailout from the US Government. This really isn't a surprise. When you think about it, renewing a shirt sponsorship deal with an English soccer club using US taxpayers dollars wouldn't exactly be the most prudent or popular of decisions.

Monday, January 26, 2009

Sketchy Dealings in Nashville

There was an interesting article in the Tennessean last week about the extremes that the Nashville Predators' ownership group is going to in order to qualify under the NHL's league revenue plan.

To qualify for revenue sharing in the NHL a club must have a payroll of $48M or less (the Preds have a payroll of $44.6M), must average at least 80% paid capacity in attendance (in the Preds case that's 14,000) and a team's revenue must increase at at least the same rate as the rest of the league (which prevents a team from dropping their ticket prices to minor league prices)

"Through 22 home games, the Predators' average paid attendance stands at 13,744, said Ed Lang, president of business operations. That's 256 tickets short of the 14,000 average required for a full share of the NHL revenue-sharing pool."

In order to make up for the shortfall in attendance, the Preds ownership group is fully prepared to buy enough tickets with their own money to allow the team to qualify for revenue sharing which in 2007 netted the club $12M which came as a share from the top-10 revenue generating clubs.

My question is, if you're one of those top-10 clubs that doles out money each year to help prop up the weaker teams, how do you feel about the loophole that's being used here?

Cowboys Reality Show - Part Deux


You knew when Michael Irvin and the Dallas Cowboys were getting a reality show that the league's very own drama queen would have to follow suit.

"Considering the drama that seems to surround him, perhaps it's not surprising that Cowboys receiver Terrell Owens is taking his outsized personality to television. The National Football League star is teaming up with music and entertainment channel VH1 for his own reality television show, which is to debut in July." - Source: AFP

Thursday, January 22, 2009

Cowboys Reality Show

"NFL Hall of Famer and Dallas Cowboy icon Michael Irvin has teamed up with 3 Ball Productions, the successful reality television company, to develop an original Spike TV series. This untitled Michael Irvin/Dallas Cowboys project was created by Irvin and his production company, Playmaker Productions, and features twelve amateur hopefuls who will move to Dallas and compete against one another to earn a shot at a coveted spot in Dallas Cowboy training camp next summer and potentially a spot on the team." - Source: PR Newswire

Ok, as if the Dallas Cowboys weren't enough of a circus act they're now bringing a reality TV element to a team that already mimicked a reality TV train wreck last year with the constant saga of uber diva T.O. and his concerns about Tony Romo and Jason Witten's friendship, to the constant presence of Yoko Romo to owner Jerry Jones ill-advised decision to bring in NFL delinquent Pacman Jones.

CBC tried a similar thing years ago with hockey players in "Making the Cut" to mixed reactions. Six players were drafted in total by the Canadian NHL clubs at the conclusion of the series but most ended up in Europe or at the ECHL level or lower.

Wednesday, January 21, 2009

Instant Blackhawks Millionaire


"Cary Stolarczyk, wearing a Hawks sweater with the famous Indian Head logo, was introduced to the media prior to Wednesday night's game against the St. Louis Blues at the United Center. Stolarczyk, who works for a bank, won $1 million when Martin Havlat scored at the 10-minute mark--the exact second the rules stipulated--of the second period of Monday night's game against the Minnesota Wild." - Source: Chicago Tribune

This was a promotion that the Chicago Blackhawks were running with the Illinois Lottery, where if a Chicago player scored at exactly the 10:00 mark in the 2nd period, or halfway point of the game than one lucky fan would win $1 Million.

Certainly beats the 50/50 draws that are run in a lot of rinks.

Monday, January 19, 2009

MLB Barackstar


"It has been 133 years and 26 United States Presidents since Major League Baseball's National League was officially formed in 1876. To commemorate the storied history of baseball and its place as a social institution, MLB.com, the official website of Major League Baseball, will offer fans live coverage of the Inauguration of President Barack Obama, beginning at 9:00 a.m. (EST) on Tuesday, January 20, 2009". - Source PR Newswire

Huh?

Hard to blame MLB for jumping on the Obama-bandwagon and this historic event, even though their justification for showing the inauguration is weaker than Alex Semin's fighting ability.

Sunday, January 18, 2009

UFC Primetime: GSP vs BJ Penn

To build hype for the UFC's Super Bowl weekend card, headlined by Georges St-Pierre vs BJ Penn II, the UFC has launched a three episode special with Spike entitled "UFC Primetime" that will look at the training and preparation that both GSP and Penn are taking for their super fight. The production cost of the three episode arc is steep -about $1.7 million.

If this concept of hyping a big match with a multi-part special sounds familiar that's probably because UFC Primetime is basically a replica of the 24/7 series that HBO boxing used to great success initially to hype the Oscar De la Hoya vs. Floyd Mayweather fight and then to hype subsequent fights.

It's interesting to note that UFC President Dana White made some unflattering comments about boxing just last month in a interview with the Long Beach Press-Telegram.

"I used (boxing) as the blueprint of what not to do. Boxing
doesn't do what I would do if I was running one of these cards."

I guess that blueprint just excludes ripping off good idea's from boxing like say, creating a series that shows the training of the fighters, shows the polarizing personalities of the combatants and builds intrigue with plenty of trash talk.

LeBron's Commercial

Here's LBJ's football commercial.

Thursday, January 15, 2009

King of the Gridiron?

There's already tremendous anticipation about the decision LeBron James faces in the summer of 2010 when he can hit the market as the NBA's most desirable free agent - a new ad campaign is smartly building of the intrigue with LBJ at the centre of it.



"Brace Yourself"has hit the web and is creating some viral buzz about LeBron's announcement. It definitely looks like a smart campaign just judging by the way it's getting people talking.

Spoiler Alert: The big reveal is that LeBron is taking up football with the Cleveland Browns as wide receiver. Note that the date on the commercial points right to Sunday's AFC and NFC championship games.

Wednesday, January 14, 2009

Discounted Product

Back in December, the Globe & Mail had an interesting piece about NHL clubs relying on major discounts, freebies and packages to help stimulate ticket sales. In fact 17 out of the 30 clubs are reported to be using this practice to boost their attendance; perhaps most suprisingly is that the Ottawa Senators, a Canadian club has had to resort to the practice.

I know the Sens have had an atrocious season on the ice, so it's logical to think that the team would have trouble selling a struggling product, but the Sens' have been plagued with ticket selling problems from the very beginning of the season. Their season ticket base has dropped by 3,000 this year and they were already resorting to offering games at 50% off to two of their first four home games.

You would figure that the marketing geniuses that brought us this wouldn't need to discount their product, regardless of how poorly the team is performing.

Monday, January 12, 2009

New Bandwagon Symbol


According to reports the NFC Championship host Arizona Cardinals have sold 70,000 tickets in just six minutes.

Normally a team selling out a Conference Championship game isn't big news but then again these Cards did need multiple extensions from the NFL, a personal appearance from the NFL's best wide-out, Larry Fitzgerald and a local pool supply company just to sellout their Wildcard round game against the Atlanta Falcons and spare themselves a local TV blackout. And it's not like the Cards-Falcons game was a big deal or anything either, it was just the first franchise hosted playoff game in 61 years!!!!

Most Watched Sports Events of 2008

Nielsen recently tallied the top watched sports events of 2008 and the list is a little reminiscent of the result of NHL's all-star game fan voting.

Let's just say that if NFL football was ever played in the Summer Olympics it would be an epic ratings winner.
  1. Super Bowl XLII - Giants vs. Patriots - 97,563,000
  2. NFC Championship - Giants vs. Packers - 54,005,000
  3. AFC Championship - Chargers vs. Patriots - 44,850,000
  4. NFC Playoff Sunday - Giants vs. Cowboys - 40,094,000
  5. Summer Olympics - Tuesday Primetime - 34,586,000
  6. Summer Olympics - Sunday Primetime - 32,679,000
  7. Summer Olympics - Saturday Primetime - 31,890,000
  8. AFC Divisional - Chargers vs. Colts - 31,598,000
  9. AFC Divisional - Jaguars vs. Patriots - 30,932,000
  10. Summer Olympics - Monday Primetime - 30,579,000

Wednesday, January 7, 2009

NHL on Christmas?

" They've resisted so far, but the NHL is now considering playing at least one-- and possibly two -- games on Christmas Day. No games are currently played on Christmas Eve or Christmas Day. However, NHL deputy commissioner Bill Daly revealed that the league has wanted to play games on the holiday for 10 years." Source: NJ.com

You can bet that the NBA's success with their Christmas Day marquee match-ups is a major factor in the NHL's interest in introducing a holiday game to the schedule.

According to The Nielsen Company, the NBA has hit on some major ratings since ABC started broadcasting the NBA in 2002. A 2004 Lakers-Heat game topped out the Christmas Day ratings with over 13 million viewers. A 2005 rematch between Kobe's Lakers and Shaq's Heat (at the time) drew over 8M viewers. And this year's Celtics-Lakers Christmas Day game, a rematch of last year's NBA Finals drew an outstanding 9.7M viewers.


If the the NHL can drew even a fraction of the NBA's ratings, I'm sure the NHL's braintrust won't mind being painted as the Grinch who stole the NHLPA's holiday schedule away from their families.


NFL M&M's

"Mars Direct Inc., a division of Mars Snackfood US, announced today a licensing arrangement with the National Football League to create officially licensed MY Team M&M'S(R) Brand Chocolate Candies. MY Team M&M'S(R) NFL Blends will feature customized team logos and colors for each of the 32 teams in the National Football League." Source: PR Newswire


This raises so many questions:

Is Reese's Pieces planning a copyright infringement against the Cleveland Browns' M&M's?

Is T.O. making a fuss that his mug won't be on the Cowboys' chocolates?

Will the Detroit Lions' M&M's be sold exclusively as a gag gift?

Tuesday, January 6, 2009

Golden Ratings for TSN

Canada's World Junior Hockey Championship victory over the Swedes in Monday's Gold Medal game was a major ratings success for TSN. In fact, it was the highest-rated telecast in TSN's history.

"Preliminary data revealed 3.7 million viewers watched Canada take its fifth consecutive gold medal in a 5-1 victory over Sweden. The audience surpassed TSN's previous audience high of 3.5 million viewers for the gold medal game at the 2003 World Junior Championship in Halifax."Source: TSN.ca


To put into perspective how big TSN's ratings for the Gold Medal game were, consider that the CFL Grey Cup that aired on TSN in November only drew 2.4 million viewers and last year's Stanley Cup final between Detroit and Pittsburgh averaged 2.3 million viewers over on CBC.


Welcome

This is the official kick-off post for Selling the Game blog. I hope to make this place an interesting stop for everything business related that goes into selling and promoting sports. I'll report on topics such sports marketing, advertising, sponsorship, attendance, tv ratings, and merchandise sales and bring my own spin to things.

I hope you enjoy the read.