The answer in the Dallas Stars' case is to give fans free tickets to the next game. Not a bad a deal for the fans.
So how did this all come about? Prior to their season and home opener Dallas Stars' TV colour commentator Daryl 'Razor' Reaugh guaranteed that the Dallas Stars would start the season with a win against the Nashville Predators. The Preds ended up winning the game. As a result Reaugh (really the Dallas Stars) have offered up a free ticket to those in attendance for that failed guarantee win night to an upcoming game against either the Preds on Oct 14th or the LA Kings on Oct 19th.
You have to hand it to the Stars this is a creative yet expensive way to drum up some positive PR for the team.
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