Ever since the Chicago Blackhawks acquired the services of former Chicago Cubs VP of Marketing John McDonough their own marketing efforts have vastly improved. A new cross-promotional marketing campaign between the 'Hawks and the Bears is just another example of the creative marketing that's going in Chicago these days.
The cross-branding promotional initiative includes commercials, representation inside the United Center and Soldier Field during home games for each team and a wealth of other activities. The five sets of commercials that will be released this fall feature one Blackhawks player and one Bears player, emphasizing the mutual support between each organization and the city of Chicago. Blackhawks Jonathan Toews, Patrick Kane, Patrick Sharp, Brent Seabrook and Brian Campbell will join forces with Bears Jay Cutler, Devin Hester, Robbie Gould, Lance Briggs and Greg Olsen in these spots. - Source: Chicago Blackhawks
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