On the eve of Tiger Woods' Masters appearance and first competitive action (err...golf that is ;) in 5 months, Nike has released a new ad. It's definitely creating a buzz by getting people talking. You can check out the add for yourself but basically it's a stark black & white shot with Tiger staring into the camera as his father Earl Woods essentially questions his decision making. Hearing Earl Woods, who passed away a few years ago is a bit creepy.
My thoughts on Nike and Tiger's motivation behind the ad? I think they're trying to depict Tiger as someone who is suffering greatly for his actions. This is driven home in a heavy-handed manner by the disappointment his father (the most influential person in Tiger's upbringing) expresses to his son. By doing so I think Nike is hoping that people will want to re-embrace Tiger.
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