Like many clubs in the NHL playoffs the Ottawa Senators are running a colour-themed campaign which encourages Sens fans to wear red. The slogan of their campaign is "All In. All Red". Apparently the Sens marketing group and their game day promotional groups don't talk because for their first home game of these 2010 playoffs the Sens handed out white towels to their fans. This after playing two games in Pittsburgh where the Penguins successfully showed the Senators how to run a campaign by actually offering the same colour promo items (in this case white t-shirts) as their campaign (the whiteout effect).
Of course, the Senators obvious blunder shouldn't come as that much of a surprise. After all they did deliver us this beauty a few years back.
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