Like many clubs in the NHL playoffs the Ottawa Senators are running a colour-themed campaign which encourages Sens fans to wear red. The slogan of their campaign is "All In. All Red". Apparently the Sens marketing group and their game day promotional groups don't talk because for their first home game of these 2010 playoffs the Sens handed out white towels to their fans. This after playing two games in Pittsburgh where the Penguins successfully showed the Senators how to run a campaign by actually offering the same colour promo items (in this case white t-shirts) as their campaign (the whiteout effect).
Of course, the Senators obvious blunder shouldn't come as that much of a surprise. After all they did deliver us this beauty a few years back.
Monday, April 19, 2010
Thursday, April 8, 2010
Adidas Orginals Party
I was a huge fan of last year's commercial from Adidas for their Originals line. It was a house party themed commercial with cameos from tons of athletes, musicians and entertainers all put to a killer remix track of Frankie Valli's Beggin' by Pilooski.
Well, Adidas and the Montreal ad-agency Sid Lee who created last year's campaign are back again with another great ad. This one has a street/rooftop party feel once again with a number of cameos ranging from David Beckham and tennis star Ana Ivanovic to Noel Gallagher from Oasis, Snoop Dogg and Whitney from MTV's The Hills. It's all put to another great retro track Dee Johnson - Why Can't There be Love?
Well, Adidas and the Montreal ad-agency Sid Lee who created last year's campaign are back again with another great ad. This one has a street/rooftop party feel once again with a number of cameos ranging from David Beckham and tennis star Ana Ivanovic to Noel Gallagher from Oasis, Snoop Dogg and Whitney from MTV's The Hills. It's all put to another great retro track Dee Johnson - Why Can't There be Love?
Tiger Woods and the creepy new Nike ad
On the eve of Tiger Woods' Masters appearance and first competitive action (err...golf that is ;) in 5 months, Nike has released a new ad. It's definitely creating a buzz by getting people talking. You can check out the add for yourself but basically it's a stark black & white shot with Tiger staring into the camera as his father Earl Woods essentially questions his decision making. Hearing Earl Woods, who passed away a few years ago is a bit creepy.
My thoughts on Nike and Tiger's motivation behind the ad? I think they're trying to depict Tiger as someone who is suffering greatly for his actions. This is driven home in a heavy-handed manner by the disappointment his father (the most influential person in Tiger's upbringing) expresses to his son. By doing so I think Nike is hoping that people will want to re-embrace Tiger.
My thoughts on Nike and Tiger's motivation behind the ad? I think they're trying to depict Tiger as someone who is suffering greatly for his actions. This is driven home in a heavy-handed manner by the disappointment his father (the most influential person in Tiger's upbringing) expresses to his son. By doing so I think Nike is hoping that people will want to re-embrace Tiger.
Subscribe to:
Posts (Atom)