Wednesday, July 15, 2009

GQ Golf Style

When it comes to golf fashion, Tiger Woods is a torchbearer for driving golf apparel sales. Tiger wearing his iconic red shirt on Sundays is as synonymous as Eddy Curry leading the NY Knicks in body fat%. Even though Tiger sporting red on Sunday is a given, did you know that there's a strategy and thought process put into planning the wardrobes of specific players for the full duration of tournament?

The New York Times ran an interesting article this week that shed some light on this subject, like for instance the attire Tiger will wear at Turnberry this week (pictured above) was selected over a year ago and the discussions about what he should wear began almost a year and a half ago.

This well-thought out coordination is done in effort to ensure stores are stocked with the attires of all the fans' favourite golf pros. So what type of impact does a player's performance have on an individual clothing item?

“A single shirt worn by one of our athletes on a Sunday afternoon winning a tournament can raise sales 10 percent,” said Tiss Dahan, the senior director of global apparel at Adidas Golf. “We see the influx online, and our customer service phone line will get the calls from retailers who are reacting to requests from consumers. You get somebody playing well in clothes that look good, it really moves the needle for apparel.” - Source: NYTimes

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