Sunday, July 12, 2009

Drew Rosenhaus & the Florida Panthers



What Scott Boras wasn't available?

The Florida Panthers are using NFL super agent Drew Rosenhaus as part of a new ticket campaign. Rosenhaus is best known as the co-conspirator in all of Terrell Owens' contract sagas, holdouts, trade demands and lawn-orchestrated press conferences.

The Panthers' campaign has casted Rosenhaus in the role of agent for Panthers' fans as he 'negotiates' on their behalf for better season ticket perks and prices.

Advertising Age has more about the campaign including reaction from ad industry experts.

No comments:

Post a Comment