A Sports Business Blog that examines all aspects that go into "selling the game" such as marketing, advertising, sponsorship, attendance, tv ratings, and merchandise sales
Sunday, July 12, 2009
Drew Rosenhaus & the Florida Panthers
What Scott Boras wasn't available?
The Florida Panthers are using NFL super agent Drew Rosenhaus as part of a new ticket campaign. Rosenhaus is best known as the co-conspirator in all of Terrell Owens' contract sagas, holdouts, trade demands and lawn-orchestrated press conferences.
The Panthers' campaign has casted Rosenhaus in the role of agent for Panthers' fans as he 'negotiates' on their behalf for better season ticket perks and prices.
Advertising Age has more about the campaign including reaction from ad industry experts.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment