Give credit where credit is due, the NBA All-star provides the greatest outlet amongst the four major sports for its players to shine and be showcased. The weekend is all about fun, excess and entertainment from the Celebrity game to the Slam Dunk contest and the actual All-Star Game.
The Dunk Contest encapsulates the weekend better than any other event and it was during this event where the most unlikely underdog got plenty of publicity. With his 2nd place finish JaVale Mcgee of the Washington Wizards not only thrust himself into homes but also his shoes. Mcgee has a shoe contract with China-based Peak Sports. His endorsement deal was fully on display when he changed his shoes for every dunk. The TNT crew got involved talking about the shoes at length, even though some of it was in jest.
Peak, couldn't have asked for better publicity, especially after the NBA winnigest coach accused the Chinese kicks for Ron Artest's foot problems earlier this year.
McGee and Artest are just two supporters of Peaks. The company has also enlisted fellow NBAers Jason Kidd, Kevin Love, Shane Battier, Sasha Sharapova err Vujacic, Kyle Lowry, Carl Landry, Darnell Jackson, Sonny Weems and the retired Dikembe Mutombo.
While they'll never compete on the level of Nike or Adidas by having the likes of All-star Kevin Love under contract, Peak Sports is brand to watch for in the NBA.
Final: You've got to check out the Peak Sports website - www.peaksport.com.hk/en. If just to see the profile they have on Sonny Weems that includes his bio info including a category labeled "Disease and Injuries". Because when you're looking at a company's brand spokesmen the first question that comes to mind is what sort of diseases are they carrying!
The Dunk Contest encapsulates the weekend better than any other event and it was during this event where the most unlikely underdog got plenty of publicity. With his 2nd place finish JaVale Mcgee of the Washington Wizards not only thrust himself into homes but also his shoes. Mcgee has a shoe contract with China-based Peak Sports. His endorsement deal was fully on display when he changed his shoes for every dunk. The TNT crew got involved talking about the shoes at length, even though some of it was in jest.
Peak, couldn't have asked for better publicity, especially after the NBA winnigest coach accused the Chinese kicks for Ron Artest's foot problems earlier this year.
McGee and Artest are just two supporters of Peaks. The company has also enlisted fellow NBAers Jason Kidd, Kevin Love, Shane Battier, Sasha Sharapova err Vujacic, Kyle Lowry, Carl Landry, Darnell Jackson, Sonny Weems and the retired Dikembe Mutombo.
While they'll never compete on the level of Nike or Adidas by having the likes of All-star Kevin Love under contract, Peak Sports is brand to watch for in the NBA.
Final: You've got to check out the Peak Sports website - www.peaksport.com.hk/en. If just to see the profile they have on Sonny Weems that includes his bio info including a category labeled "Disease and Injuries". Because when you're looking at a company's brand spokesmen the first question that comes to mind is what sort of diseases are they carrying!
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