Adidas Techfit Jerseys

In anticipation for the NBA all-star game Adidas, the NBA's official jersey supplier rolled out a new performance jersey. The skintight Adidas Techfit Powerweb jerseys were given as an option to each player to wear for the all-star game.

The only player to wear the jersey for the game was Orlando Magic Dwight Howard and he only wore it for the 2nd half of the game - not exactly a ringing endorsement. Not even poster boy Derrick Rose who donned the jersey for a photoshoot wore it. One has to think that Howard being an Adidas pitchman was one of the main reasons behind his decision to wear it.

As for the actual look of the jerseys, Italy's soccer team called and they want their shirts back.

Peak Shoes: China making its NBA mark

Give credit where credit is due, the NBA All-star provides the greatest outlet amongst the four major sports for its players to shine and be showcased. The weekend is all about fun, excess and entertainment from the Celebrity game to the Slam Dunk contest and the actual All-Star Game.

The Dunk Contest encapsulates the weekend better than any other event and it was during this event where the most unlikely underdog got plenty of publicity. With his 2nd place finish JaVale Mcgee of the Washington Wizards not only thrust himself into homes but also his shoes. Mcgee has a shoe contract with China-based Peak Sports. His endorsement deal was fully on display when he changed his shoes for every dunk. The TNT crew got involved talking about the shoes at length, even though some of it was in jest.

Peak, couldn't have asked for better publicity, especially after the NBA winnigest coach accused the Chinese kicks for Ron Artest's foot problems earlier this year.

McGee and Artest are just two supporters of Peaks. The company has also enlisted fellow NBAers Jason Kidd, Kevin Love, Shane Battier, Sasha Sharapova err Vujacic, Kyle Lowry, Carl Landry, Darnell Jackson, Sonny Weems and the retired Dikembe Mutombo.

While they'll never compete on the level of Nike or Adidas by having the likes of All-star Kevin Love under contract, Peak Sports is brand to watch for in the NBA.

Final: You've got to check out the Peak Sports website - www.peaksport.com.hk/en. If just to see the profile they have on Sonny Weems that includes his bio info including a category labeled "Disease and Injuries". Because when you're looking at a company's brand spokesmen the first question that comes to mind is what sort of diseases are they carrying!

JetBlue Offering Super Bowl Party

JetBlue, the US-based airline that offers free TV viewing with each of their seats is cashing in on the Super Bowl excitement and offering what they call "200 Inflight Viewing Parties".

Here's some details from their Press Release:


On the evening of Sunday, February 6, thousands of football fans traveling on JetBlue Airways (Nasdaq: JBLU) can enjoy a Super $1 Drink Special (a) for their first beer, wine or cocktail starting at 6:30 p.m. ET to kick off the championship football game. Thereafter, additional cocktails can be purchased for a small charge. During the game, which is JetBlue's largest single viewership event, the airline estimates that more than 50 percent of customers will be tuned-in on its more than 200 scheduled flights.


Word is the Russian Junior hockey team has already purchased their flight tickets...