The Most Watched Super Bowl of All-time

Last week I debated where the Steelers-Cardinals Super Bowl would rank in terms of TV viewership. I felt it could crack the top-5 list of most watched Super Bowl games. Low and behold the game was an absolute classic, and obviously held the attention of the casual football watcher enough with it's riveting 4th quarter see-saw battle to make it the most watched Super Bowl of all-time.

The game drew an average of 98.7 million, besting last year's record-setting audience for the Giants upset of the Patriots by 1.2 million viewers. NBC is also reporting that with 151.6 million total viewers Super Bowl XLIII became the most watched TV program of all-time in the U.S.

The Steelers sixth Super Bowl victory also did well in Canada attracting an average of 4.3 million viewers (3.6M on CTV, 0.69M on French-language station RDS). Those numbers are actually down from last year when CTV on it's own drew 4.2M viewers.