Showing posts with label Reebok. Show all posts
Showing posts with label Reebok. Show all posts

Monday, January 31, 2011

Erin Andrews: Conflict of Interest

Interesting article in the NYTimes last week on ESPN sideline reporter Erin Andrews and whether or not she crossed a journalistic boundary.

Andrews has recently become a spokesperson for Reebok's ZigTech footwear line. At first blush there doesn't seem to be anything wrong with that.

But a bit of uproar was caused when the link between Andrews' endorsement deal with Reebok and her comments during the Rose Bowl game were connected. As a sideline reporter during that game she mentioned that players were "slipping in their new Nike cleats".

As a sideline reporter she's well within her duties to pass along that sort of information but when it comes from the mouth of a Reebok spokesperson the message gets tainted.

Wednesday, December 22, 2010

Ovie vs Crosby - Who you got?

There's no question that Sidney Crosby has been the better of the two NHL wunderkinds this year and it's not even close. The normally dynamic Alex Ovechkin has been fairly quiet on the ice.

Off the ice both stars are creating some buzz with viral campaigns launched by both of their major hockey sponsors, Reebok (Crosby) and CCM (Ovechkin).

So which campaign do you enjoy? Crosby's "Did he really just do that" video that immediately conjures up thoughts of Kobe Bryant's Nike commercial where he jumped over a car. Or do you prefer Ovechkin's uniquely odd WTF commercials.

Crosby:






Ovechkin: